- Fashion D2C
- CRM
- Hierarchy Management
- Product Engineering
A subscription fashion business now runs every advisor, member, and order across regions on one platform.
Connected modules from lead capture through delivery, across the full FA hierarchy.
4
Lead channels unified into one pipeline
3
Subscription tiers with full lifecycle
3
Executive analytics views (CMO/CFO/COO)
THE CHALLENGE
Scaling a relationship-driven fashion business without infrastructure means every layer starts to leak.
Roslis acquired leads through multiple channels, FAs operated across regions without tracked pipelines, and customer fashion data — measurements, preferences, event plans — was scattered. Personalization at scale, the brand's core promise, was nearly impossible to execute consistently.
- Lead management had no unified structure — leads fell through the cracks across appointments, referrals, and signups.
- Fashion Advisor performance was difficult to track and reward fairly across regions.
- Customer fashion profiles, measurements, and event plans lived informally — personalization quality varied by advisor.
- Leadership had no real-time hierarchical view across RMOs, BDMs, and FAs.
Roslis is a subscription-based customized fashion company built around exclusivity, personalization, and a human-led sales model. Customers join through one of three membership tiers — Premium, Gold, or Platinum — each offering curated access to limited-run designs, personal styling, and member-only privileges. Behind every member is a Fashion Advisor who manages the relationship from first contact through purchase and beyond. As Roslis scaled its advisor network and customer base across regions, it needed a platform that could keep the entire operation — leads, customers, products, payouts, and performance — connected and visible from one place. Vizdale designed and built that platform.
A unified platform connecting every advisor, customer, and order
Multi-channel lead management
Four lead source types — PRL appointments, cardholder referrals, Rosletter signups, and RLD assignments — tracked in one place with a shared lead detail structure, status flow, and built-in call, WhatsApp, and email actions per lead.
Deep customer fashion profiles
Each customer can maintain multiple fashion profiles for different occasions or family members — body measurements, color preferences, fit requests, style references, inspiration images. The Roslis Planner lets FAs plan outfits around specific upcoming events.
Structured remuneration and incentive tracking
FAs see their monthly target progress, incentive slab status, and payout timeline in real time. Admins manage the full payout approval flow from calculation through CFO sign-off to processed payment.
3-level FA certification system
Fashion Advisors progress through Level 1, 2, and 3 certifications based on customer milestones and leadership criteria. Admins approve each level. FAs can track progress and download completed certificates from the platform.
Full hierarchy drill-down
Super Admins navigate from RMO to BDM to individual FA, viewing performance metrics, lead pipelines, conversion rates, and team structures at every level.
Product catalogue with release scheduling
Products managed through a full lifecycle: draft, scheduled, and live. Each product includes variants, fabric details, GST and HSN data, promotional pricing, and a scheduled release window with preview before publishing.
Limited edition production cycle management
Limited edition items are tied to production cycles with defined order windows, production periods, and delivery months — giving operations a structured view of what's in production and when it ships.
Role-specific analytics
The analytics module offers separate CMO, CFO, and COO views — each surfacing the data most relevant to that function, from customer acquisition trends to vendor payables to delivery performance by region.
Order management with Shiprocket integration
Orders flow through a status pipeline from confirmed through production to delivered, with tracking numbers, expected delivery dates, and PDF generation per order.
Structured area and district management
Service areas managed by region, district, and pin code — with team member counts, customer totals, and active status per area visible at a glance.
How we built it
Phase 1 — Business model and workflow understanding. The hierarchy of Super Admin → RMO → BDM → FA shapes everything in the platform; mapping that clearly was the starting point.
Phase 2 — Information architecture and role-based design. What an FA needs to see is fundamentally different from what a CFO or Super Admin needs. Full feature scope, role-based access logic, and page architecture defined before design.
Phase 3 — UX/UI design. Premium and aligned with the Roslis brand while remaining functional and fast for daily use. The FA experience kept focused — leads, customers, earnings, certifications. Super Admin built for depth and cross-regional visibility.
Phase 4 — Development. All 12 modules built — multi-channel lead system, multi-profile customer records, slab-based incentive engine, certification progression, product lifecycle, executive analytics, and Shiprocket order tracking.
Phase 5 — Rollout and onboarding. Structured FA onboarding flow built in — Personal Info, KYC, Banking, Training, and Review — so new advisors are added with a complete record from day one.
What changed
Lead follow-ups became structured and trackable. FA remuneration moved from manual calculation to a transparent, slab-based system advisors can track in real time. Customer personalization became consistent — fashion profiles, measurements, event plans, and referral histories captured systematically, not left to individual advisor memory. Leadership gained a live hierarchical view across every region, BDM, and FA. Product releases and limited edition cycles became manageable operations. The FA certification system gave advisors a clear growth path — and gave management a measurable, standardized way to recognize and reward performance.
Roslis built a fashion brand around exclusivity and personal relationships. We built them the infrastructure to deliver on that promise at scale.